28 Oct Cash is King on Halloween
One great reason for having a Cash is King ATM at a small business location is in order to take advantage of foot traffic associated with outdoor events, festivals, and other major pedestrian draws. Of course, this benefit slows down in the winter months unless your business happens to be located near an outdoor winter market or Christmas tree lot.
For many other merchants, Halloween may mark the last great opportunity to draw people in with a CIK ATM. But what an opportunity it is! Some localities have large-scale Halloween events for adults, including costume parades, zombie walks, and pub crawls. Not only do these draw a lot of foot traffic past your establishment (and potentially past your Cash is King ATM), they draw a lot of young adults with disposable income and a desire to spend money on a once-a-year holiday celebration.
Suppose you run a small merchant business in Toledo or Dayton and you’re considering the benefits of an ATM program. Don’t let Halloween pass by without monitoring the foot traffic and maybe even doing a little consumer espionage. See where passersby are going, what they’re buying, how often they’re using cash, and whether they’re visiting other ATMs.
If you think a lot of those people might have stopped into your establishment to use a Cash is King ATM, you’ll probably see the same thing in the summer months. Consider starting your free ATM service before then.